4th January, 2013 by Gabriel Stone
Oddbins has launched a series of January promotions targeted at mothers, bankers, journalists, Germans and gingers.
Picking out “four groups of people who, in 2012, did not always receive the love that they probably deserved”, the UK retailer will be offering each group a 10% discount on successive weekends this month.
This first weekend of January sees Oddbins thank mothers who have spent Christmas being “run ragged by the family; shopping, cooking, wrapping, cleaning, transporting and planning.”
Proof of identity is accepted in various forms, including: “toys in the handbag, baby sick on your shoulder, a bag of new school uniforms, a post on Mumsnet, a grumpy teenager in the back of the car or a menacing letter from the government.”
From 11-13 January, the discount will be opened to bankers and journalists. Calling on the public to give these two groups a break after their crisis and scandal-ridden 2012, Oddbins suggested: “Maybe the more love the UK gives the press and bankers, the more they will give back.”
The following weekend not only seeks to recognised Germany’s “work ethic and technological superiority”, but also its production of “the world’s most underrated wines”. Those without official identity documentation “may be asked to answer a few questions to prove your Teutonic descent.”
The final weekend of January sees Oddbins turn its attention to “the final taboo”, as it recognises the high profile 2012 for redheads such as Olympic gold medal winner Greg Rutherford and Prince Harry.
For anyone who manages to qualify for all four discounts, Oddbins is promising “some bonus extra loving”.
This promotion forms that latest in a series of quirky initiatives from the retailer, which relaunched under new ownership in 2011. Last year saw Oddbins introduce wine and mood matches, as well as a wine guide to the London mayoral election.