Faldo becomes Glenmorangie ambassador23rd January, 2013 by Andy Young
Glenmorangie has announced that six-time golfing major winner, Sir Nick Faldo, will become a brand ambassador for the Scotch whisky.
In announcing the one-year deal Glenmorangie confirmed that Faldo will work closely with the brand throughout 2013, making guest appearances at various events during the year. In particular Faldo will represent the brand at the 2013 Open Championship, which takes place at Muirfield in Scotland in July; Glenmorangie is the official spirit at this year’s Open.
Brian Cox, Glenmorangie’s vice president in the US, said: “This partnership recognises the exceptional stature of Sir Nick Faldo and the leading role he has played in forging golf’s global appeal and the influence that he continues to wield through his successful US and global broadcasting career.
“Glenmorangie’s 169-year legacy has been defined by an elite group of skilled craftsmen who created this ‘unnecessarily well made’ single malt Scotch whisky and Sir Nick embodies this commitment to perfection and we are honoured to partner with him.”
Glenmorangie, named the “Distiller of the Year” at the 2012 International Wine and Spirit Competition, has also been the fastest growing single malt whisky in the US for the last three years.
Faldo, who has been associated with wine in the past, said: “I am very proud to continue to work with Glenmorangie, which I have always regarded as the best single malt Scotch whisky and a leader in its field.”
The whisky is owned by Moët Hennessy, who recently announced that tennis champion Roger Federer would become a brand ambassador for Moët Champagne.