Magrez to open luxury boutique hotel

23rd January, 2013 by Rupert Millar

Bernard Magrez is to open a tiny luxury hotel in Bordeaux to cater for the growing interest in wine tourism and enhance the image of the group.

magrez_058Speaking to the drinks business, his son and export manager, Philippe Magrez, explained that the building had been many things in its life including the home of BNP Parisbas’ regional director before the Magrez group acquired it last year.

The house, which dates from the 18th century is opposite another small hotel called Labottière.

The hotel will only have six bedrooms which will cost around €250 to €350 a night and is meant to be a “six or seven star experience!” enthused Philippe.

Bernard had already revealed to French newspaper Sud-Ouest, that the group was investing between €5 and €6 million in the project and that it was hoped to expand the chain with another venue in Bordeaux and perhaps one in Brussels.

Nonetheless, Philippe declared that the goal was less about making money (“if it does so much the better”) than adding extra lustre to the image of the company by having a “wonderful hotel in a fabulous place,” that is, “more difficult to value”.

He added: “it’s easier to have something luxurious somewhere where there are no big hotels, none of the big names that there are in Paris or London.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more