You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

China now leading market for Côtes de Bourg

11th January, 2013 by Rupert Millar

China has become the biggest export market for the Côtes de Bourg after a 56% increase last year.

cotes-de-bourg-889-1-1

photo credit: CIVB

According to the director of the Syndicat des Côtes de Bourg, Didier Gontier, a concerted campaign at Asian wine fairs has led to China becoming the leading market in the last two years.

Speaking to the French newspaper Sud-Ouest, he said: “We had very good results in China over 2012 with exports up 56% to around 5,000 litres.

“In two years, China has become the leading export market for the Côtes de Bourg. We have also managed to compensate a little for the erosion of the European market by volume growth there.”

He said that the strategy had centred on attending trade shows, starting two years ago in Shanghai, and then spreading to Hong Kong and Peking.

This year he said that the syndicat would be attending Chengdu, Peking, Hong Kong and Tokyo throughout the year

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

UK Sales Manager

London, United Kingdom

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Winemaker Sting sings to his wines

Musician Sting has revealed that he often sings in his wine cellar and likes to more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

The Tour de l'Oc in pictures

A pictorial report of the highs and lows of the Tour de l'Oc cycling challenge more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...