Champagne’s future markets: #2 Eastern Europe

28th January, 2013 by Rupert Millar

2. Eastern Europe (Russia, Czech Republic, Romania, Poland)

st-basils-cathedralThe leading country in this pack is undoubtedly Russia, growing just over 24% to 1,342,393 bottles in 2011. For Pol Roger’s Laurent d’Harcourt, Russia represents the one truly credible BRIC market that is important for Champagne.

“Russia was an important market in the past,” he notes, “and they like to party and they like to open bottles; it’s not like that in China.”

Recent battles against alcoholism in Russia have however created an atmosphere where sales of alcohol (namely beer and vodka) are being restricted and minimum prices considered.

How far this would trouble Russia’s elite (the estimated 2% of the population that controls 70%-80% of the country’s assets), who are the key market for Champagne, is, of course, another question.

However, countries such as the Czech Republic, Poland and Romania should not be written out of the picture (Poland was classed as a “hidden gem” in a recent Rabobank) and with their combined weight the overall market in Eastern Europe grows to 1,922,314 bottles.

Once markets such as Estonia, the Ukraine, the other Baltic states, Hungary and the Balkans etc are added, then the overall market eases over the two million bottle mark.

This is not hugely impressive, you might think, as it takes nearly 20 countries to match even the Netherlands.

Perfectly true, but in terms of potential then Eastern Europe can be said to offer much more. What is more, all of them (barring Moldova) are in growth to some degree.

Often the small bases lead to quite dramatic figures, but the Czech Republic, Poland and Romania all showed quite respectable growth rates of 4.9%, 15% and 8% respectively.

As d’Harcourt concludes: “Many of these countries have a wine culture which they are trying to recapture and they’re much quicker to learn about wine and train sommeliers and specialists and so on. Their economies are not flamboyant but I believe more in their future development than I do in some others.”

Champagne’s future markets: #3 Australia

Champagne’s future markets: #4 Scandinavia

Champagne’s future markets:#5 Singapore

Champagne’s future markets: #6 Mexico

Champagne’s future markets: #7 the UAE

Champagne’s future markets: #8 the US

Champagne’s future markets: #9 South Korea

Champagne’s future markets: #10 Africa

 

One Response to “Champagne’s future markets: #2 Eastern Europe”

  1. Le Penseur says:

    For Russia, the champagne is always a holiday … and celebrate in Russia love!
    So sparkling wine (not expensive champagne, but sparkling wine available) buy at any festive event

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more