Average wine price in UK breaks £5 mark11th January, 2013 by Lucy Shaw
The average price of a bottle of wine in the UK has broken the £5 mark for the first time.
According to the latest figures from Nielsen, the average off-trade price of a 75cl bottle of wine now stands at £5.03.
The finding forms part of a WineNation 2012 report commissioned by Accolade Wines’ research team in collaboration with Nielsen and other research bodies.
According to the report, since 2002, 80% of the rise in wine pricing can be atrributed to tax increases.
The report predicts that the £5.03 figure will rise to £5.10 by the end of the year, with tax now accounting for 60% of a £5 bottle of wine in the UK.
At the end of 2011, the average price of a bottle of wine in the UK was £4.74.
In July 2011, Dan Jago, Tesco’s then category director for beers, wines and spirits (who has since been promoted to UK & group wine director), admitted to the drinks business that the days of being able to buy wine in the UK for under £5 were coming to an end.
“It’s increasingly difficult to get wine below £5. We’ve got a terrific range of wines under £5, but it’s getting smaller and smaller, which is a good thing,” Jago said.