Argentina focusing on ‘more subtle styles’

25th January, 2013 by Rupert Millar

New attitudes to winemaking in Argentina are spurring a trend towards subtler wine styles and the examination of terroir, thinks Buckingham Schenk’s managing director Jon Pepper.

ArgentinaSpeaking to the drinks business last week, Pepper said that the shift in Argentina was part of a wider New World winemaking evolution and changing consumer perceptions of what New World wines were capable of offering.

“It’s evolved quite dramatically in the past 10 years,” he said. “There are a lot of top properties in the New World that have been producing terroir wines for a long time, however, the longer a winery produces wine for, the better knowledge they gain of their soil etc.

“It feels like there’s a general shift back to more subtle styles.”

His view is in line with others in the Argentine and UK trades, with consultant Edgardo del Pópolo recently telling db that the days of “big” wine in Argentina were “over”.

On the subject of icon wines and whether their profiles would evolve from some of the more “monolithic” examples as a result of this he suggested: “It’s not about the icon wines so much anymore, rather it’s an absolute focus on quality.

“They’re saying, ‘these are our best vineyards’ and they’re letting the quality of the grapes speak for themselves rather than making something that’s massively over-extracted.

“They’ve always been quality driven but the idea behind that quality has changed.”

He stressed that it was just an “emerging trend” from Argentina but added that there was much that could be achieved with more experimentation, particularly with altitude.

He explained: “Viñalba has planted across the Uco Valley at different altitudes and in different soils from different topography. They then vinify separately and blend the wines together for far greater complexity.”

More on the development of Argentine wine will appear in the February issue of db.

One Response to “Argentina focusing on ‘more subtle styles’”

  1. Winery Sage says:

    It’s interesting to hear Argentinians’ take on New World wines, from an American perspective. It’s always difficult to properly define new versus old in an agreeable manner, but it sounds like there is becoming less push back on the “new” and a willingness to try more and more ways of making wine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more