World’s oldest Courvoisier goes on sale

5th December, 2012 by Andy Young

Courvoisier & Curlier 1789, the world’s oldest known Courvoisier vintage is to be unveiled this week.

Courvoisier 1789The historic Cognac will be showcased for the first time in the UK at L’Atelier de Courvoisier in the Harrods Wine Shop.

Dating back to the French Revolution the Cognac was bottled over 200 years ago, by the Curlier brothers, nephews of Felix Courvoisier. It was produced from Folle Blanche grapes together with grapes from the Grande Champagne, which the brand describes as “Cognac’s Premier Cru district.”

This rare Cognac will be on display from 5-8 December and will be a big attraction for collectors and connoisseurs. The 1789 is priced at £95,000 and is on sale at Harrods with a further four Courvoisier vintages, priced between £9,500 and £38,500.

Maxxium UK’s marketing controller for luxury brands, Chris Anderson says: “This unique opportunity to experience the oldest known Courvoisier vintage will be the highlight of the year for cognac aficionados, particularly collectors. This extremely rare bottle is testament to the rich and remarkable history of the house of Courvoisier and celebrates the unique craftsmanship and meticulous standards at the heart of all Courvoisier styles.

“The pop-up Atelier marks the launch of our global campaign, Alchimie de Courvoisier, designed to redefine the credentials of Courvoisier. It also brings together one of the world’s most recognisable luxury brands, Courvoisier and the pinnacle of luxury retailing, Harrods.”

The pop-up Atelier tasting room will feature L’Atelier de Courvoisier and guests will also enjoy a cocktail specially designed for the occasion by Nathan Merriman of London’s the Club at the Ivy. During cocktails, Rebecca Asseline, Courvoisier’s brand ambassador, takes guests through a food pairing menu and master blender, Patrice Pinet, will guide guests through the heritage of Courvoisier, from grape to glass, and a tasting of the Courvoisier blend, Succession J.S.

The other vintages on sale are the 1851 Courvoisier & Curlier Freres Extra, costing £38,000; 1884 Courvoisier, Fine Champagne at £24,500; 1900 Courvoisier, Grande Fin Champagne at £12,500 and the 1920 Courvoisier, Fine Champagne de Luxe, which is on sale for £9,500.

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