Yao Ming enters US wine market

8th November, 2012 by Lucy Shaw

Chinese former NBA basketball star Yao Ming has entered the US wine market with his Napa Valley Cabernet Sauvignon following its launch in mainland China.

Ming’s company, Yao Family Wines, will distribute a limited supply of Yao Ming 2009 Napa Valley Cabernet Sauvignon and Yao Ming 2009 Family Reserve Cabernet Sauvignon to select wine shops and restaurants across the US.

The former has a suggested RRP of $170 (£105), and the latter $625 (£390).

“This has been an exciting year for us. Our goal from the beginning has been to produce wines that showcase the quality of Napa Valley and represent this amazing wine region,” said the 7 foot 6 sports star.

“I think we’ve done that here, and done it well, creating something that we are all very proud of,” Ming added.

Both wines made their debut in China this January through Pernod Ricard.

Distribution in the US will be spearheaded by Regal Wine Company in California, as well as key wholesalers in additional states. Ming will also offer small allocations to those who join the Yao Family Wines mailing list.

Yao Family Wines sources its fruit from six established Napa Valley vineyards.

Both wines are aged in new French oak, with the Family Reserve Cabernet Sauvignon spending two years in barrel.

The labels feature a hand-drawn illustration of the Napa Valley along with the ancient Chinese character for “Yao”.

“We’re thrilled to introduce our wines to the US market,” said Tom Hinde, director of winemaking at Yao Family Wines.

“Since our launch, we’ve enjoyed a tremendous reception in China and both wines have been very well received by critics and the wine trade,” he added.

One Response to “Yao Ming enters US wine market”

  1. Winophile says:

    Wow, if the chinese say it’s good, then it must be good…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more