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Tuesday 30 June 2015

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Top 10 wine brands

8th November, 2012 by db_staff

Last year’s top brand retained its leading position by some measure, however Concha y Toro’s growth easily outstripped all on the list.

Once again wines from the New World are dominating the top 10 brands, highlighting the importance of strong marketing to make and maintain a global brand.

Concha y Toro saw huge growth over the last 12 month, but it was still unable to take the top spot in this top 10.

Gallo also enjoyed growth, but otherwise it proved to be a tough year for some of the world’s big wine brands. Most saw a decrease in sales compared to the previous 12 months, as some of these brands reflect the trend of a global economic downturn.

There have been some movers in this top 10, but the leading players in the global wine market continue to dominate.

Take a look through this slideshow to see the top 10 wine brands.

6 Responses to “Top 10 wine brands”

  1. Ricky johnston says:

    Offsale wines are always going to be in top 10 because they are cheap.. Where’s the top 10 on trade wines??

  2. Jamie says:

    Thanks for sharing. Great inspiration to the wine business. It is tough even to grow a brand to a million case level. Australia and US brands have really made it happen on the Global state. I wont be surprised to see a brand from Argentina in the list in few years. What you can take from here is ‘price, product, package and promotion’ makes it happen if you want to build the brand. We also want to add penetration separately here as lot of credit goes to their importers and distributors.

  3. sandy says:

    they are the top 10 BRANDS?? it is keating! Brands may include several different wines under it, if top Brand, which means all wines under that brand are top? if you say 10 top RED WINES, or 10 top WHITE WINES, or even 10 top Moscato/Shiraz (any particular taste), I would think it is more relavent and believeable.

  4. prince franklin says:

    drink and let drink

  5. Pedro says:

    @ricky johnston I think Ricky has a good point! I understand this includes both on-trade and off-trade! I think a ranking like this, but done according to value instead of volume could be very interesting, and im sure a french wine would pop into the ranking!

  6. ragahavendra reddy says:

    nice wines i belive country wines so thanks alot

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