Top 10 bizarre vodka variants23rd November, 2012 by db_staff
From “hints of graham cracker” to a taste of smoked salmon, vodka makers are taking the biscuit with some of their flavour offerings
As we highlighted in November’s issue of the drinks business, vodka appears to be gaining a raft of increasingly sweeter, ersatz and frankly bizarre variants.
We’ve seen bubblegum and whipped cream, as well as smoked salmon flavour in Alaska, and, as previously reported by the drinks business, Wasabi and Electricity variants from Pernod Ricard’s Wyborowa.
The former is doubtless tapping into a demand for this powerful taste, which can now be found in crisps to chocolate, while the latter could be inspired by experiments where electric currents are passed through food to enhance the flavour without increasing the salt content.
Nevertheless, Wyborowa’s special edition isn’t charged, although it does promise to “tickle taste buds”.
Big brother brand to Wyborowa in the Pernod stable is of course Absolut, master of the flavoured vodka since it launched its first, Peppar, as long ago as 1986 (although several centuries after the grass-flavoured Zubrówka).
These aside, we’ve compiled a top 10 of bizarre vodka variants: view the following pages to see some truly inventive combinations.