The Whisky Shop to launch London flagship

12th November, 2012 by Lucy Shaw

Scotch and Irish Whisky specialist The Whisky Shop will launch a flagship store in London’s Piccadilly on 22 November.

Artistic impression of the shop’s whisky library

Situated opposite The Ritz, the ambitious new store aims to take high street whisky retailing to another level.

The project, which brings the number of Whisky Shops in the UK to 21, is supported by in store displays from Pernod Ricard and Whyte & Mackay.

“This is a very exciting development and we believe that whisky deserves to have this platform,” said The Whisky Shop’s managing director Andrew Torrance.

“We want to offer customers a retail experience that is both accessible and can serve the needs of the most discerning whisky customer,” he added.

The flagship store will boast a vast whisky library stocked with over 400 different labels, as well as an information bar where customers can learn about Scotch on iPads.

“The store will be a must visit destination for all whisky lovers,” said David Brown, sales director for Whyte & Mackay.

“Everything from the layout and the interactive tasting displays to the knowledgeable staff sets a high standard for whisky retailing,” he added.

The store will offer some of the most exclusive whiskies in the world, including Royal Salute Tribute to Honour, one of only 21 bottles in the world.

The £150,000 whisky is housed in a bejewelled bottle designed by royal jeweller Garrard.

The Dalmore Constellation Collection meanwhile, priced at £158,000, consists of 21 individual expressions of some of the world’s rarest single malts created at the Highland Distillery between 1964 and 1992.

“We are very pleased to be associated with the new opening at 70 Piccadilly,” said Simon van Moppes, commercial director of Pernod Ricard UK.

“Our partnership with The Whisky Shop will provide an unrivalled retail experience where consumers can engage with whisky in the heart of the capital,” he added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Staff Writer – The Drinks Business

The Drinks Business
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, UK

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

The Global Beer Masters 2017

Deadline : 1st August 2017

Champagne Masters 2017

Deadline : 4th August 2017

Global Chardonnay Masters 2017

Deadline : 10th August 2017

The Global Riesling Masters 2017

Deadline : 10th August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more