Curtis McMillan
The views expressed in db Reader do not represent the views of the drinks business.

The Cult of Sazerac

14th November, 2012 by Curtis McMillan

Sazerac is cool because its hard to get. Sazerac is also a very good rye. Sazerac also makes me think of whiskey they had in the westerns on TV.

The Topic
I feel like a good writer, the opposite of me, never gets unsure or struggles to find a topic. From week to week the chore of coming up with a topic seems to be my personal dragon. I resorted to asking people on my Twitter account (@MacmillanWhiskey) for suggestions. Don’t take this the wrong way Twitter followers, but when I say resorted it’s not your fault but mine for having to ask. On the upside I got lots of great ideas for future articles. in the end maybe I can make it a few more weeks without having to ask for a topic suggestion again, but one can only hope.

The Cult
Now to this week’s review. The number one spirit I was asked to review was Sazerac Rye or Baby Saz. This does not seem that shocking to me due to its underground cult following. Many people who have tasted Sazerac Rye have already become unofficial ambassadors of Buffalo Trace. This cult has sprung up in the American whiskey boom we are in right now. To understand what I mean by cult you need to look at what is going on in the premium bourbon category. For many years the idea of premium bourbon was very funny, kind of like a premium work truck. Marketing or just dumb luck took over at Buffalo Trace and they invented premium bourbon not on price but on demand. This idea would become the mission to all the followers in the cult of Trace. This Mission has one general rule: if a product only comes out once a year then it must be superior to normal product. This act of scarcity has built a premium category that once did not exist, and it only compounded by it being affordable to the general consumer. The people at Trace are not dumb, and this pullback of Van Winkle and Sazerac could give whiskey conspiracy theorist something to yam about for years. In the end we need to understand that Sazerac Rye is part of the brands that Buffalo Trace followers are talking about at golf games, cards, or a nice dinner. This act of spreading the message of Trace has up the demand, as the factory keeps production at the same level. This one act has built desirability, collectability, and fuels the cult of Trace. I don’t look at fans of Sazerac rye or Van Winkle as nut jobs. SazeracTo tell you the truth I’ve got my black robes hanging in the closet just like everybody else. I don’t see anything wrong with being fanatical about a product. Just remember to keep an eye on the quality of the product so you don’t get taken for a ride. To look deeper into that we need to look at the juice

The Juice
Sazerac is good rye, and has desirability and collectability going for it. The Rye in baby saz makes me think of a bygone era in a cowtown saloon. Something about the bottle and the flavour of the rye makes me think, maybe this one bottle survived and I’m going to be the one person in the world to drink it. I’m sure all the hard work I did to get the bottle does not hurt in my mental image of cracking the seal on the last real saloon whiskey left in the world. Maybe my overactive imagination and youth of growing up in Northern Colorado adds to it. A youth forced to a Sunday full of Westerns thanks to my dad.

To sum this up Sazerac is cool because its hard to get. Sazerac is also a very good rye. Sazerac also makes me think of whiskey they had in the westerns on TV. You can use that information however you like. I find I enjoy daydreaming about tossing back a shot of Sazerac rye and robbing a stagecoach. You can find whatever daydream works best for you.

Follow Curtis on Twitter: http://twitter.com/McMillanWhiskey

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more