Sambrook’s taps into craft beer market

London brewery Sambrook’s has made its first step into the craft keg market with a German/English pale ale hybrid.

Duncan Sambrook

Launched last night (15 November) at Sambrook’s new bar at its Battersea site, owner and founder, Duncan Sambrook, explained: “We’re normally a traditional cask brewer but with all the innovation in the industry, we thought it’d be interesting to take that and combine it with a German lagering technique.”

The mash itself is a traditional English pale ale one, which then undergoes three weeks of “Kräusening” during which a little yeast and sweet wort is added as the beer carbonises.

“It makes the beer drier and cleaner,” said Sambrook. The beer is neither filtered or pasteurised.

“It’s the merging of craft beer,” Sambrook went on to say, “normally it was keg or cask ad never the twain shall meet. But we wanted to show that we can be innovative and appeal to all parts of the market.

“You only have to visit one of the growing number of craft beer bars across the capital to realise how popular craft keg beer is.

“But, with the exception of a handful of notable cases in the UK, this has primarily been the domain of American and European craft brewers. So we thought it would be great to create our own product in keg.”

The new pale ale went on sale at 10 pubs across London this week: Ales and Tails in Twickenham; The Cut Bar in Waterloo; Defectors Weld in Shepherds Bush; The Draft Houses in Northcote Road and Tower Bridge; Manor Arms in Streatham; Sebright Arms in Bethnal Green; The Strongroom in Shoreditch; The White Horse in Parsons Green and Sambrooks own bar The Boadicea.

Sambrook added that the brewery was currently experimenting with getting its porter into keg as well.

One Response to “Sambrook’s taps into craft beer market”

  1. This sounds like a great beer, i would love to get my hands on some to try. Would be a great new beer to review. I wonder if this beer will be available in Dublin at some point?

    I hope so ……. : )

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Stock Controller & Product Manager

Mr Wheeler (The Wine Company (UK) Ltd)
Langham, Colchester, UK

Buyer - Spirits & Beers

Harvey Nichols
London, UK

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Customer Service Advisor

Amathus Drinks Plc
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more