Origin Wine launches new Fairtrade project

20th November, 2012 by Andy Young

South Africa’s Origin Wine has announced a new project with the Brandvlei Cooperative in the Breede River Valley, following on from the Fairhills Fairtrade project.

Fairhills wineThe new project will be in place for the 2013 vintage and will add to Origin Wine’s premium range of “Fairtrade Unsung Hero” as well as lower alcohol wines such as “Fair & Light”.

The Fairhills Fairtrade project started in South Africa in 2006 and now has partnership projects in Argentina and Chile.

Bernard Fontannaz, who founded Fairhills in 2004, said: “After the overwhelming success of our first Fairtrade project, which started the upliftment and the social development process for an entire community of over 1,000 individuals, we believe that we need to spread our support in order for an even wider community to benefit from our projects.

“With eight years’ experience in the Fairtrade market through our projects in South Africa, Argentina and Chile, we are confident that we can make an real difference to the community around our new suppliers.

“We are very excited to expand our Fairtrade sourcing with this new social venture with Brandvlei and to be able to spread further the social benefits generated by our growing Fairtrade sales as we see Fairtrade as a way to do business rather than a short term sales trend.”

So far the project has helped to renovate three day care centres, building new classrooms and providing training for teachers. Ultimately the project aims to be financially self sustainable and it is hoped the purchase and cultivation of land, and new projects like this one, will help with that goal.

Jon Woodriffe, UK sales director of Origin Wine said: “We have seen our Fairtrade sales move quickly into the mainstream. It is important to develop our supply base to offer an increasing number of styles to our customers. That is in a logical continuation of last year’s accreditation of the Van Rhyn’s farm on the west coast, which allowed us to extend into the organic and Fairtrade category.

“We are very excited by the new venture which will allow us to continue our innovation in the growing Fairtrade market.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more