Origin Wine launches new Fairtrade project

20th November, 2012 by Andy Young

South Africa’s Origin Wine has announced a new project with the Brandvlei Cooperative in the Breede River Valley, following on from the Fairhills Fairtrade project.

Fairhills wineThe new project will be in place for the 2013 vintage and will add to Origin Wine’s premium range of “Fairtrade Unsung Hero” as well as lower alcohol wines such as “Fair & Light”.

The Fairhills Fairtrade project started in South Africa in 2006 and now has partnership projects in Argentina and Chile.

Bernard Fontannaz, who founded Fairhills in 2004, said: “After the overwhelming success of our first Fairtrade project, which started the upliftment and the social development process for an entire community of over 1,000 individuals, we believe that we need to spread our support in order for an even wider community to benefit from our projects.

“With eight years’ experience in the Fairtrade market through our projects in South Africa, Argentina and Chile, we are confident that we can make an real difference to the community around our new suppliers.

“We are very excited to expand our Fairtrade sourcing with this new social venture with Brandvlei and to be able to spread further the social benefits generated by our growing Fairtrade sales as we see Fairtrade as a way to do business rather than a short term sales trend.”

So far the project has helped to renovate three day care centres, building new classrooms and providing training for teachers. Ultimately the project aims to be financially self sustainable and it is hoped the purchase and cultivation of land, and new projects like this one, will help with that goal.

Jon Woodriffe, UK sales director of Origin Wine said: “We have seen our Fairtrade sales move quickly into the mainstream. It is important to develop our supply base to offer an increasing number of styles to our customers. That is in a logical continuation of last year’s accreditation of the Van Rhyn’s farm on the west coast, which allowed us to extend into the organic and Fairtrade category.

“We are very excited by the new venture which will allow us to continue our innovation in the growing Fairtrade market.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more