New map for Tasmania wine tourism

6th November, 2012 by Penny Boothman

The 2013 edition of the popular Tasmanian Wine Routes wine tourism guide is being launched in Launceston.

Tasmania Wine MapNow in it’s sixth edition, the publication showcases 70 of the apple isle’s wine producers, along with other complementary tourism businesses. A second launch is planned for the guide in Hobart tomorrow night.

Tourism is an important revenue generator for many of Tasmania’s boutique-sized wineries. Sheralee Davies CEO Wine Tasmania commented, “The vast majority of Tasmania’s 160 licensed wine producers only sell their wine within Tasmania, whilst local sales are also very important for those selling wines off-island. Wine Tasmania is therefore very focused on encouraging wine tourism and partnering with complementary businesses and organisations to promote the overall Tasmanian experience.”

The guide also contains a calendar of wine-related events for the 2012-2013 summer through to autumn and winter 2013 to encourage further tourism into the state.

“Visitor statistics indicate that close to one in five of all tourists will call in to a cellar door or vineyard during their stay, and wine and food ranks highly in motivating people to visit Tasmania,” said Davies.

The print version of the guide is available free of charge at cellar door outlets and key visitor information centres, and there is also a digital version that can be accessed through the Wine Tasmania website. The digital version is being upgraded this year to enhance access and interactivity through mobile phones and tablets. The state-wide touring guide reaches more than 250,000 people annually.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more