You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 29 July 2014

Discount glitch hits Tesco wine deal

2nd November, 2012 by Andy Young

A discount glitch by supermarket giant Tesco meant that £9.99 Italian red and white wines could be bought for £1.50 a bottle.

A receipt shows the glitch on Tesco's wine promotion (Image © Will Fealey)The mistake came over a bulk order discount and some shoppers stocked up for Christmas, and beyond, by buying hundreds of pounds worth of discounted wine.

Will Fealey told the Metro newspaper that he bought 42 bottles of Ogio Merlot for just £63.10; the original price of the wine should have been over £400.

The glitch came as a result of two separate promotions run by Tesco. One offered three bottles of wine for £12 and another gave customers 25% off when buying at least six bottles of wine.

When Mr Fealey was shopping on Thursday morning he discovered that the 25% discount was taken off the original price of the wine.

So six bottles of the Merlot should have cost £59.94, but that was reduced to £24 thanks to the three-for-£12 deal. The glitch then came when the 25% discount was applied to the £59.94 original price of the wine. So £24 became £9.01 for six bottles of wine.

Fealey then posted his receipts on the Facebook page entitled “10 ways to have more money as a student, without working”. Fealey has been running the page since last year to make people aware of this kind of discount glitch.

A spokesman for Tesco told Metro that the glitch had been fixed, adding: “We are looking into ensuring promotions do not overlap in this way in the future.”

One Response to “Discount glitch hits Tesco wine deal”

  1. Christopher says:

    The real question is, was the wine really worth £9.99 in the first place? In any case, they still got a relative bargain in this instance and good luck to them. ‘Every Little Helps’ – for once it’s true!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

If that's interesting, how about these?