Corona Extra brings the beach to the O2
7th November, 2012 by Andy Young
Corona Extra Beach Bar opened in partnership with Tortilla as part of ATP finals sponsorship.
This is the third year Corona has sponsored the men’s tennis season finals, which feature the top eight singles players and doubles teams.
This year Corona Extra has partnered with Mexican restaurant chain Tortilla to bring a taste of summer to London in November.
The beach bar gives fans the chance to watch the tennis in a hammock on their own personal TV screen. Fans in the bar will even be treated to a surprise visit from one of the Top five seeded tennis players straight from the ATP action.
Andy Milford, UK Marketing and Promotions Coordinator for Corona Extra’s ATP sponsorship, said: “Corona Extra is pleased to be returning for the third year as ATP World Tour’s premier sponsor – a relationship which we know resonates with the Corona drinker.
“Our partnership with Tortilla is a perfect brand fit and means we can add to consumers’ overall experience. We hope fans enjoy the tennis this year and we invite them to enjoy ATP World Tour’s perfect serve, Corona Extra, during the tournament.”
The more energetic fans will be able to enjoy a game of giant Corona swing-ball, with the opportunity to take on a top tennis legend at the game.
The Barclays ATP World Tour finals are taking place at London’s O2 Arena from 5-12 November.