Oddka brings Electricity and Wasabi to vodka

Wyborowa has launched “taste-bud tickling” variants called Electricity and Wasabi as part of a new range of unusual vodkas under the brand name Oddka.

Further flavours in the new line-up include Apple Pie, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each of which will be launched in the US, before hitting other markets in the spring next year.

The vodkas are doubtless designed to tap into a trend for ever more unconventional flavoured vodkas in the US market, from Pinnacle’s Pumpkin Pie to Van Gogh Vodka’s Peanut Butter and Jelly.

Indeed, Wyborowa parent company Pernod Ricard recently introduced a Sauvignon Blanc flavoured spirit under the Absolut brand, called Absolut Tune.

Absolut Tune

However, with a 14% abv, it’s not technically a vodka, and calls itself a “fusion”.

According to Wyborowa, Oddka will sell in the US for US$15.99 for a 75cl bottle.

It describes the five flavours under the new sub-brand as follows:

Apple Pie: For when you desperately yearn for the sweet taste of apples and cinnamon and can’t get one of grandma’s apple pies.

Electricity: A bolt of lightning in a bottle – but safer; tickling taste buds and sparking curiosity everywhere.

Fresh Cut Grass: Nothing beats this home-mown taste; it’s crisp, citrusy, sweet and refreshing.

Salty Caramel Popcorn: If Oddka were a movie, this flavor would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.

Wasabi: This tribute to the spicy burn of the sharp Asian condiment will satisfy your craving for something fiery.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 27th September 2019

The Global Grenache Masters 2019

Deadline : 30th September 2019

Click to view more

The Prosecco Masters 2019

View Results

The Global Rosé Masters 2019

View Results

Click to view more