Jordan unveils women in wine initiative

Stellenbosch producer Jordan Wine Estate has set up a scheme to support women, both in the UK and South Africa, who want to pursue a career in wine.

Gary and Kathy Jordan

From 2013, the Jordan Wine Estate Women in Wine Initiative will sponsor the top female graduate from the UK’s Plumpton College for a two month harvest stint at the property.

The visit will also include the opportunity to visit other wine regions of the Western Cape, with the added possibility of experiencing the on-trade end of the industry through the Jordans’ London restaurant, High Timber.

In South Africa, the initiative will offer a “previously disadvantaged black female”, who is studying either journalism or marketing, sponsorship through their WSET Level 1-3 qualifications. There is currently talk of introducing the WSET Diploma in South Africa, in which case the sponsorship will extend to cover this as well.

Introducing the scheme, Kathy Jordan, who owns Jordan Wine Estate with her husband Gary, explained the decision to include the UK, which she described as “a very important market and the biggest importer of our wines.”

Turning to the South African element, Jordan pointed to an important shift during the last generation, commenting: “Through integration in the post-Apartheid era you see a lot of black students who are very interested in wine and how wine is made.”

However, she also noted that, with annual per capita wine consumption in South Africa standing at just 7 litres, a large proportion of the country’s population remain primarily beer drinkers.

Jordan explained the decision to focus on the marketing side of the South African wine industry, observing: “There’s lots happening in the townships around wine, but it’s not even the tip of the iceberg of what could be happening. The way to do that is through marketing, wine tastings and promoting wines.”

She also highlighted the progress that has already been made in encouraging South African women to pursue a career in wine, recalling: “When I started winemaking in 1983, there were just a handful of women winemakers.”

Now, however, Jordan pointed out that the University of Stellenbosch oenology department has seen an almost equal intake of men and women for the last eight years. “That’s pretty good going in 20 years,” she remarked.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more