Brits too scared to order wine

12th October, 2012 by Andy Young

According to a new report published this week, the huge majority of Britons are filled with fear when it comes to ordering wine in a restaurant.

The majority of Brits are scared when it comes to ordering wine in a restaurantThe French Wines with Style Report claims that just 12.4% of us are confident of selecting the right wine when eating out. Perhaps equally surprising is that,in spite of this apparent lack of wine confidence, only 20.8% of Brits would ask the advice of the waiter.

Gerard Basset OBE, the reigning world champion sommelier, acknowledges that it can be hard to choose a wine, but encourages people to take advantage of any help that is available. He said: “People can often be overwhelmed when looking at a wine list. It is important not to feel intimidated. When you are eating out, the experience is all about your enjoyment.

“If you know about wines, then great; but if you are confused or uncertain about which wine to choose, then take advantage of the help to hand. The waiter or sommelier is there to help.”

The report also indicated that one of the most common ways of dealing with the wine ordering is to pass the buck, with 25.8% preferring to have a friend choose the wine.

When it comes down to what is actually ordered, French wine is the most popular choice in restaurants, being chosen by 24.1% of Britons. Australia is the next most popular choice at 18.6% and Italy was the third most popular, being chosen in restaurants 13.4% of the time.

Basset also offered some handy tips to remember when choosing wine:

  • – Use the tasting notes on the wine list to guide you.
  • – Generally delicate, light foods are better with light or medium wines; heavy dishes with heavier wines; and aromatic wines with spicy foods.
  • – Wait until everyone has ordered their meals before choosing the wine – that will help you decide on a match or matches.
  • – Set a price bracket for the wine you select and stick to it – there will be fewer choices to make.
  • – Don’t forget to check out the wines by the glass offer – often people choose very different dishes around a table – it might be better to order individual wines for each dish.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more