Wine “handbag” trend gaining momentum

A trend is developing for boxed wine aimed at women in the shape of a handbag in a bid to boost the packaging’s unfashionable image.

Vernissage wine “handbags”

Keen to appeal to fashion savvy consumers, Swedish company Vernissage has released a trio of on-the-go boxed wines shaped to look like designer handbags.

Created by Stockholm-based graphic designer Sofia Blomberg, the so-called Bag-in-Bag wine is made at the Nordic Sea Winery in Sweden run by Takis Soldatos

The Vernissage range features a Chardonnay/Viognier blend, a Syrah/Cabernet Sauvignon blend, and a Syrah rosé from grapes grown in the Vin de Pays d’Oc.

The wines are packaged in a handbag corresponding to their colour – white, black and pink, finished with a black cord handle and a pop-out spout at one end.

Developed by Blomberg to make the wine inside easy to carry, the handbags are currently on sale in Europe, and will go on sale in the US next month.

Volére Rosé

Meanwhile, as reported on in July, Italian producer Cantina di Soave has launched a line of boxed wine from the Veneto region fashioned to look like pastel-coloured handbags with a carrying strap and a concealed side tap.

The three-strong range, produced entirely from recyclable materials, includes Volére Pinot Grigio, Volére Merlot/Pinot Noir, and Volére Rosé.

The chic trio, each holding 1.5-litres of wine, has been taken on in the US by MW Imports, a division of Mionetto USA, with an rrp of US$12.99 per purse.

The enthusiastic reception the bags have received thus far illustrates that consumers are willing to embrace eco-friendly wine packaging alternatives to the conventional 75cl glass bottle.

25 Responses to “Wine “handbag” trend gaining momentum”

  1. Love this eco friendly wine bag…

    • Jacqui Phillips says:

      Where can I buy the Vernissage Handbag Wine Box from? Am at the end of my thether trying to find it for Xmas gifts and was probably one of the first to have liked it on Facebook and now I want it, can’t find it anywhere!

      • Daniele says:

        Vernissage wine comes from Sweden – look at the web site!

        • Paul says:


          There is no info on the Vernissage website with regard to the purchasing of this product. It’s a bit of a marketing disaster. The wine has been featured in dozens of different blogs and printed publications, yet nobody seems to know how to purchase it. Given that this is largely an impulse item, by the time the info becomes available, many will have ceased to care.

          Thank you,

  2. It doesn’t really what the box looks like, if the wine is not good, people won’t keep buy box wines. We wrote an article on the pros and the cons about box wines.

  3. Sophie spencer says:

    I need one of these in my life… They look awesome xxx

  4. jan williamson says:

    where can a buy one of these?

  5. Please advise me of the stockists in the UK for the Vernissage Wind in Box please

  6. oops so excited about product meant WINE IN BOX

  7. Debotah Trinder says:

    So got to get some of these where and when can we get them ?? X x

  8. Sarah Yates says:

    Please let me know when and where I can get one of these

  9. Lucy Shaw says:

    You should be able to get hold of the Vernissage wine handbags through the Mare Magnum website:

  10. Jo Dooner says: should..but you can’t it seems! The site gives you the option to download a nice picture of one (?) but isn’t actually selling them, not retail at least!. Annoying that there are so many articles about these wine bags and nowhere you can actually buy them in the UK. Weird.

  11. Zoe Timson says:

    Please can you tell me how I can buy this item from a shop or a shopping sit.. Thanks

  12. WeenK says:

    Ya, this is going to be another great way for underage people to smuggle booze into school.
    Heck, it’s another great way for of-age adults to smuggle booze into public venues.

  13. banche barfield says:

    Girl ! Got to have it. It is so chic, yet classy.

  14. sandra ann jenda says:

    let me know where and when this will available in the usa state ohio

  15. Joanne Lumley says:

    Can we buy this bag in the uk and if so where.

  16. mark scott says:

    where can i buy one f these wine handbags please…it would make a perfect gift for a friend……someone please tell me where ?

  17. maureen phillips says:

    where can i buy vernissage wine carton handbag

  18. Lisa says:

    You can purchase them from The exceptional wine company and they cost around £25 x

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