Top 10 biggest beer brands24th September, 2012 by db_staff
Volume 2011: 50.8 million barrels
Volume 2010: 52 million barrels
Change 10-11: -2.36%
2011 ranking: 1
The world’s top-selling beer is a pale, Budweiser-like brew that barely anyone in the West has ever heard of, let alone tasted.
It is Snow Beer.
The Chinese drank 16.5 billion pints of Snow last year, making it easily China’s favourite and roughly twice as popular as Bud Light, the global beer from which it snatched the number one spot back last year.
The Snow range of brands accounted for 84% of sales at the China Resources-SABMiller joint venture in 2008. Snow may not yet generate as much profit for SABMiller as Bud Light does for its rival,Anheuser-Busch InBev, but the Chinese beer market is expected to grow 5% annually in coming years, twice the growth
of the global market in 2011. US and European beer drinkers, sobering up fast thanks to the poor state of economies in the developed world, are steadily reducing their own consumption. In the five years to 2011, the Chinese beer market grew by 29% in volume terms to 50 billion litres, but by 63% in value terms, making for a market value of 454bn yuan (US$71bn).
Brand owner: SABMiller
Head office: 1 Stanhope Gate,
London W1K 1AF
Tel: +44 (0)20 7659 0100
VP marketing: Antonio Maldonado
PR: SABMiller press office
+44 (0)20 7659 0105