McWilliams adds Weight Watchers range

11th September, 2012 by Gabriel Stone

McWilliams Wines has joined forces with Weight Watchers to launch a lower alcohol range of wines in the UK, which will be endorsed by the dieting scheme.

The McWilliams Harmony range

Available from October and distributed exclusively by PLB, the four-strong collection will feature the Harmony Sparkling Brut NV, Harmony Semillon/Sauvignon Blanc, Harmony Shiraz and Ezzenze Vine Dancer Marlborough Sauvignon Blanc. The wines’ ABV level ranges from 6-10%, with RRPs of £8.99-£9.99.

Each bottle will feature a removable Weight Watchers sticker, which offers details of the programme’s ProPoints value for a single serve, while the back label carries nutritional information, including calorie content. McWilliams already produces a range for the Australian market, which has been endorsed by Weight Watchers since 2010.

The range joins the existing Weight Watchers branded wines produced under licence by German firm Reh Kendermann, which raised concerns earlier this year about a “misleading” suggestion of Weight Watchers’ affiliation with Banrock Station Light, whose wines were advertised in the organisation’s magazine.

This latest official extension is designed to tap into UK consumers’ loyalty to New World wines. It will also add further diversity within the growing lower alcohol market, which now represents over one million case sales each year and has already seen major brands such as Arniston Bay and Blossom Hill launch lower alcohol ranges this year.

Pointing to research commissioned by McWilliams from Wine Intelligence, the brand’s export director Lloyd Stephens observed: “consumers have a strong interest in, and demand for, lower alcohol wines but do not want to compromise when it comes to their taste experience.”

Highlighting the value of this tie-in, he explained: “The Weight Watchers endorsement of our wines means consumers can now purchase full-flavoured, lower alcohol wines from a known and trusted quality producer with the clarity and assurance that the Weight Watchers brand and programme provides.”

 

2 Responses to “McWilliams adds Weight Watchers range”

  1. KathyMullin says:

    Where can I buy these wines in the U. S.?so what ‘s the answer?!

  2. melanie says:

    Are these for sale in the UK please?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

Master of Malt Commercial Manager

Master of Malt
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more