Disney breaks tradition to serve alcohol

19th September, 2012 by Richard Ross

For the first time in its 41-year history, Disney’s Magic Kingdom theme park is to offer wine and beer for sale – but only with a meal.

The park has had a no-alcohol policy since it opened, but Disney bosses are relaxing the ban for the opening of a new themed French restaurant in the Park, called ‘Be Our Guest’.

Maribeth Bisienere, vice president of food and beverage for Walt Disney Parks told the Orlando Sentinel newspaper: “You cannot walk into a French restaurant and not get a glass of wine or beer. It made more sense to do it than not to do it.”

The ‘Be Our Guest’ restaurant is based on scenes from the Disney film ‘Beauty and the Beast’. Although the restaurant is to be open throughout the day serving ‘French-inspired cuisine’ as a ‘quick-service’ canteen, alcohol will only be served in the evenings when the restaurant becomes a table service venue.

The restaurant’s wine list offers 20 wines from France and California, and four beers from France and Belgium.

Alcohol is already sold in other Disney venues. The Epcot Centre opened an Italian-themed wine bar earlier this year, and pressure from French visitors brought alcohol to restaurants at Eurodisney near Paris.

‘Ratatouille’ wine from Disney Pixar never made it to the shelves

Disney, however, remains cautious about associating its brand with alcohol. A planned wine, linked to the 2007 Disney Pixar film Ratatouille, was pulled from shelves after concerns over use of a cartoon character on the label.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more