Bollinger gets pistol-shaped packaging in time for Bond movie

Bollinger has unveiled its latest James Bond special edition ahead of the next 007 film, Skyfall, due to screen in UK cinemas on 26 October.

30,000 bottles of Bollinger’s 002 for 007 have been produced

The product, called 002 for 007, comprises a bottle of La Grande Année 2002 housed in a gun silencer shaped gift box with a combination lock – opened using the code: 007.

The bottle carries a unique “50 years of Bond” logo on the neck label, textured to mimic the grip on a handgun, and will be available exclusively in Harrods from 23 September and nationwide from 1 October.

With an RRP of £125-150, the special edition is approximately double the price of the standard La Grande Année 2002, which retails for around £70.

30,000 packages have been produced for sale worldwide, and the UK has no set allocation.

2012 marks 39 years since Bollinger developed an on-screen relationship with the fictional character created by Ian Fleming, and James Bond has been seen drinking Bollinger in 12 films of the 23 made in total.

As previously reported by the drinks business, Bollinger’s connection to the Bond films is helping boost sales of the brand in Asia in particular.

“They go crazy for Bond in Asia, which is really helping with brand recognition and giving our sales a boost,” said Bollinger president Jérôme Philipon, when speaking to db back in March.

The Champagne brand produced a special piece of packaging in September 2008 for the last Bond film, Quantum of Solace.

The rather more flamboyant limited edition cost over £2,500 and comprised La Grande Année 1999 in a bullet-shaped case made from polished tin (pictured below), with just 207 were produced.

Bollinger’s special edition for the Quantum of Solace

And finally… if you want to read more about the fictional character’s taste in drinks, click here to see our 007 top ten tipples.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more