Bespoke Bottle for the Barossa

14th September, 2012 by Penny Boothman

Wine industry packaging specialist Vinpac International has developed a proprietary bottle for Barossa Valley wineries.

Following the successful uptake of its Eden Valley proprietary Riesling bottle last year, the Vinpac new product development team started a project to design a bottle with similar brand presence for the Barossa Valley.

The bottle has caused a certain amount of controversy within the local industry. One criticism levelled against the design is that it features an old logo used by the Barossa Grape and Wine Association (BGWA).

Vinpac Packaging’s national sales manager Lisa Ashby told the drinks business, “When we first made up the sample bottle the old logo was current. We did some drawings based on the new logo when it came out, however the dozen or so people we showed it to all preferred the old design, so we took the plunge. Moving forward there’s no reason we can’t move on to the new logo once these moulds run out.”

The antique green claret bottle with the large embossed Barossa logo on the side was based on the premium claret bottle from O-I (Owens-Illinois), and consequently fits into standard cartons. An orientation lug has been built into the bottom of the bottle so that labels can be applied without interfering with the embossed section.

Although local industry was consulted at the commencement of the project, Vinpac developed the bottle as independently, and the final product was not approved by local industry bodies.

“It is very important for us to get industry bodies involved,” Ashby said. “When this project began, times were tough in the industry and people were hesitant to innovate, so we went ahead and invested in the moulds ourselves.”

Vinpac has committed to making the Barossa bottle for five years, producing around half a million units a year.

To date only one Barossa winery, Chateau Tanunda, has taken on the bottle. However Vinpac reports that it is also in discussion with four or five other wineries at the moment, including small family producers and larger companies.

Proprietary regional bottles could be set to become a growing trend, as Vinpac has now had enquiries regarding bespoke bottles from other wine regions including Tasmania, Victoria, Clare Valley, Hunter Valley and McLaren Vale.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more