Bespoke Bottle for the Barossa

14th September, 2012 by Penny Boothman

Wine industry packaging specialist Vinpac International has developed a proprietary bottle for Barossa Valley wineries.

Following the successful uptake of its Eden Valley proprietary Riesling bottle last year, the Vinpac new product development team started a project to design a bottle with similar brand presence for the Barossa Valley.

The bottle has caused a certain amount of controversy within the local industry. One criticism levelled against the design is that it features an old logo used by the Barossa Grape and Wine Association (BGWA).

Vinpac Packaging’s national sales manager Lisa Ashby told the drinks business, “When we first made up the sample bottle the old logo was current. We did some drawings based on the new logo when it came out, however the dozen or so people we showed it to all preferred the old design, so we took the plunge. Moving forward there’s no reason we can’t move on to the new logo once these moulds run out.”

The antique green claret bottle with the large embossed Barossa logo on the side was based on the premium claret bottle from O-I (Owens-Illinois), and consequently fits into standard cartons. An orientation lug has been built into the bottom of the bottle so that labels can be applied without interfering with the embossed section.

Although local industry was consulted at the commencement of the project, Vinpac developed the bottle as independently, and the final product was not approved by local industry bodies.

“It is very important for us to get industry bodies involved,” Ashby said. “When this project began, times were tough in the industry and people were hesitant to innovate, so we went ahead and invested in the moulds ourselves.”

Vinpac has committed to making the Barossa bottle for five years, producing around half a million units a year.

To date only one Barossa winery, Chateau Tanunda, has taken on the bottle. However Vinpac reports that it is also in discussion with four or five other wineries at the moment, including small family producers and larger companies.

Proprietary regional bottles could be set to become a growing trend, as Vinpac has now had enquiries regarding bespoke bottles from other wine regions including Tasmania, Victoria, Clare Valley, Hunter Valley and McLaren Vale.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more