Beer-glass shape affects drinking speed

3rd September, 2012 by Lucy Shaw

The shape of beer glasses affects how quickly people drink, according to research from the University of Bristol.

The study, published in the journal PLoS ONE, found that people drink more quickly out of curved glasses than straight ones.

According to the study, curvy glasses makes pacing yourself a greater challenge.

A group of 159 men and women were filmed drinking soft drinks and beer as part of the study.

While all of the glasses contained around half a pint, some were straight while others were distinctly curved.

The study found no difference in the drinking time for soft drinks, with people drinking from both straight and curved glasses finishing in around seven minutes.

For the beer drinkers however, there was a large difference between the two groups.

While it took around seven minutes for people drinking from a curved glass to imbibe their half pint, it took 11 minutes for those drinking from a straight glass.

“Drinking time is slowed by almost 60% when an alcoholic beverage is presented in a straight glass compared with a curved glass,” the report said.

Researchers believe that curved glasses make it harder to pace drinking as judging how much is in the glass becomes more difficult due to its curvy shape.

The group of drinkers were shown a variety of pictures of partially-filled beer glasses and asked to say whether they were more or less than half full.

People scored lower when assessing the amount of liquid in curved glasses.

“They are unable to judge how quickly they are drinking so cannot pace themselves,” lead researcher Dr Angela Attwood told the BBC.

She believes altering glassware in pubs could “nudge” people to drink more responsibly by “giving control back”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more