26 SA labels to carry new ethical seal

12th September, 2012 by Patrick Schmitt - This article is over multiple pages: 1 2

Twenty-six wines from the Cape are to carry South Africa’s new ethical seal guaranteeing fair labour practices.

The Fair Labour Seal

The list of labels includes wines from Fairview, Distell, Tukulu, Durbanville Hills, Robertson Winery and Spier, all of which will be available to taste at Cape Wine later this month.

As previously reported by the drinks business, the seal is outlined and audited by the country’s Wine Industry Ethical Trade Association (WIETA), and precludes the use of child labour, asserts that employment should be freely chosen and that all employees should have the right to a healthy and safe working environment.

Among the conditions it sets are that workers should have the right to freedom of association, a living wage and to be protected from unfair discrimination.

Worker housing and tenure security rights should also be respected.

The ethical seal is granted to individual wines, as opposed to the wineries themselves, and is modelled on South Africa’s existing sustainability seal, which was established in 2010.

To be entitled to carry the ethical seal from one vintage to the next, brand owners also have to enter into an annually renewable, legally binding agreement with WIETA.

Lauding the producers of the first wines to carry the seal, Su Birch, CEO of Wines of South Africa said: “They are the trailblazers who are setting an important precedent for the industry in its efforts to fast-track the implementation of fair labour practices on wine farms and in cellars.”

Su Birch

In August last year, Birch declared a report on human rights abuses in South African vineyards “biased” and appeared on BBC Radio 4’s Today programme to defend the country’s labour practices and promote its empowerment initiatives.

The report titled Ripe with Abuse: Human Rights Conditions in South Africa’s Fruit and Wine Industries, could, she said, “jeopardise the jobs of the very people it claims to be championing”.

The full list of wines which have been approved to carry the Ethical Seal can be viewed on the following page.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more