26 SA labels to carry new ethical seal

12th September, 2012 by Patrick Schmitt - This article is over multiple pages: 1 2

Twenty-six wines from the Cape are to carry South Africa’s new ethical seal guaranteeing fair labour practices.

The Fair Labour Seal

The list of labels includes wines from Fairview, Distell, Tukulu, Durbanville Hills, Robertson Winery and Spier, all of which will be available to taste at Cape Wine later this month.

As previously reported by the drinks business, the seal is outlined and audited by the country’s Wine Industry Ethical Trade Association (WIETA), and precludes the use of child labour, asserts that employment should be freely chosen and that all employees should have the right to a healthy and safe working environment.

Among the conditions it sets are that workers should have the right to freedom of association, a living wage and to be protected from unfair discrimination.

Worker housing and tenure security rights should also be respected.

The ethical seal is granted to individual wines, as opposed to the wineries themselves, and is modelled on South Africa’s existing sustainability seal, which was established in 2010.

To be entitled to carry the ethical seal from one vintage to the next, brand owners also have to enter into an annually renewable, legally binding agreement with WIETA.

Lauding the producers of the first wines to carry the seal, Su Birch, CEO of Wines of South Africa said: “They are the trailblazers who are setting an important precedent for the industry in its efforts to fast-track the implementation of fair labour practices on wine farms and in cellars.”

Su Birch

In August last year, Birch declared a report on human rights abuses in South African vineyards “biased” and appeared on BBC Radio 4’s Today programme to defend the country’s labour practices and promote its empowerment initiatives.

The report titled Ripe with Abuse: Human Rights Conditions in South Africa’s Fruit and Wine Industries, could, she said, “jeopardise the jobs of the very people it claims to be championing”.

The full list of wines which have been approved to carry the Ethical Seal can be viewed on the following page.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more