Track record the “main battle” for Chile

8th August, 2012 by Gabriel Stone

Chile’s main obstacle to being taken seriously as a fine wine producer is not quality but rather its limited track record, believes Justerini & Brooks’ buying director Giles Burke-Gaffney.

“Track record and history is very important to serious wine drinkers and collectors, and these are things that can take an incredibly long time to build up,” remarked Burke-Gaffney, who was promoted last month to head up the fine wine merchants’ buying department. “This is Chile’s main battle when it comes to persuading clients to spend more money on its wines.”

In a bid to address this issue, several of Chile’s older producers have begun to host vertical tastings to show off the ageing potential of their top wines. Last year saw Santa Rita host….

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