Chinese and Brazilian wines go on sale at Waitrose

Waitrose is to become the only supermarket in the UK to stock wines from China and Brazil.

The news follows the success of the two Indian wines the grocer introduced last year to its “World of Wines” shelves.

The Chinese wine will be a Changyu Cabernet Gernischt from the edge of the Gobi desert and the Brazilian a sparkling rosé from Serra Gaúcha called Miolo Cuvée Tradition.

Both wines have European expertise behind them: Changyu employs Lenz Moser as a consultant and Miolo works with Michel Rolland.

One of the supermarket’s wine buyers explained: “We’re bringing in a new era of lesser known wines being sold in the UK as the interest in China, and more specifically the Chinese wine industry, continues to grow.”

Waitrose is a market leader in stocking wines from up and coming wine nations and regions and is the only UK supermarket with a substantial range of English wine both still and sparkling.

Both new wines will go on sale from 28 August, the Changyu Cabernet for £9.99 and the Miolo Cuvée Tradition for £11.99.

Waitrose added that this was not the first time that a Chinese wine had gone on sale at a UK supermarket but this had subsequently been de-listed.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Stock Controller & Product Manager

Mr.Wheeler (The Wine Company (UK) Ltd)
Langham, Colchester, UK

Buyer - Spirits & Beers

Harvey Nichols
London, UK

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Customer Service Advisor

Amathus Drinks Plc
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more