China wine imports could be 50% of market

Chinese wine drinkers are showing a strong and growing preference for imported brands, with analysts saying they could grow to achieve 50% of the country’s wine market.

Recently released figures from China’s customs authorities show that the country imported 200 million litres of wine in the first six months of 2012, a rise of 12% over the previous year. The half year imports had a value of £1.1 billion, a rise of 24.1%.

Speaking to the China Daily newspaper, Zhang Zhigang, an analyst at Rising Securities, said that China’s domestic wineries face challenges from foreign wine brands in terms of both price and distribution. He said: “Given Chinese consumers’ relative lack of awareness of foreign brands, their profit margins can be a lot higher than local brands”. He predicted that “imported brands will eventually account for around half of the Chinese market”.

Domestic brands in China currently account for some 75% of the market, but are most visible at the lower price points. Some of China’s largest wineries have faced multiple challenges in recent months, with declining revenues and quality concerns. In recent days, wines from three companies were found to contain low levels of pesticide residue, including Changyu Group. Changyu’s share price fell sharply on the news, but the company reassured customers that the pesticide levels found were well below EU limits and not harmful to health.

One Response to “China wine imports could be 50% of market”

  1. Steve Wu says:

    【Seeking for partner】
    How are you doing?
    Daugava Enterprise is a manufacturer in Taiwan, the products of our company are fruits wines and vinegars such as cranberry wine, cranberry vinegar, plum wine, sorghum wine, Millet wine, wild ginger flower wine, osmanthus wines, strawberries wine, perilla wine and burdock wine. We do hope that have an opportunity to be in cooperation with you in near future. Whenever the gathering of friends to share the occasion, drinking and laughing, sometimes life is proud to be thoroughly enjoyed the situation is unforgettable.

    Daugava Enterprise Co., Ltd.
    Tel:886-7-3104521 Fax: 886-7-3598296
    E-Mail :
    Mobile Phone : 886-0939029943
    Sales Dept. Steve Wu

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more