Bombay pushes gin trend with glassware

Bombay Sapphire has launched the latest part of its £1.5million campaign, introducing its own range of balloon-shaped glasses, which it claims give consumers a more intense drinking experience.

According to the gin brand, 95% of flavour detection comes from your sense of smell. As a result, the new glassware has been designed in a balloon shape, which allows aromas to linger, while the long stem keeps your drink cold for longer.

“Now consumers can enjoy both a heightened experience of both the brand’s taste and unique sense of style with our equally iconic glassware,” said Bombay Sapphire’s marketing controller, Sharon Reid.

“We’re delighted that our new balloon glassware enables outlets to offer a truly premium experience to consumers while encouraging repeat orders with on-table stand-out.”

The new glasses will be available nationwide with over 30,000 glasses going into the on-trade. Bombay Sapphire is also running a promotional offer where consumers can claim two free glasses when they buy a bottle of Bombay sapphire at www.drinksmadeasy.co.uk.

The new range of glassware marks the latest step by Bombay Sapphire to tap into the growing trend for what it identifies as “boutique gins that offer affordable luxury”. The brand is currently hosting a summer pop-up bar, the Bombay Sapphire Blue Rooms, at the Zenna Bar in Soho, which will remain open until 9 September.