Why alcohol makes you feel sexy

Research shows that alcohol makes us think we are more attractive than we really are.

French, US and Dutch researchers believe that memories of glamorous film stars drinking alcohol leads us to associate drinking with attractiveness.

The finding comes from researchers who asked 19 men and women drinking in a French bar to rate their own attractiveness and blow into a breathalyser.

The more they had drunk, the more attractive they thought they were, the study published in the Journal of Individual Differences reported.

A second experiment revealed that the mere thought of alcohol is enough to boost someone’s opinion of themselves.

In this experiment, 86 young men were told they were taking part in a taste test for a new minty lemon drink. Some were given an alcoholic version, others the same drink without any alcohol. In each case, some were told the drink was alcoholic, others were told it was alcohol-free.

After a short break to allow the alcohol to take its effect, they recorded an advertisement for the fictional drink.

They then watched the tape back and rated their appeal.

This showed that those who thought they were drunk rated themselves more highly than the others, regardless of whether they’d had any alcohol or not.

However, a third experiment showed this to be an illusion.

The study builds on previous research into the “beer goggle effect”.

The full report can be read here. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique
London

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more