Accolade invests in canned wine cocktails

Accolade Wines has launched a new range of sparkling wine-based drinks in a can.

Accolade Wines’ new collection of wine cocktails in cans

The new products, called The Sparkling Collection, are being sold under the Hardys, Banrock Station and Stone’s brands, and follow the company’s Echo Falls Spritz in a can, which launched last year.

The range comes in 250ml slim cans produced by Rexam and includes two Hardys Bellinis in strawberry and white peach flavours, and Banrock Infusions, a blend of wine and berries.

Also part of the new line-up is Stone’s Ginger Punch, a mixture of ginger wine and lemonade.

The latter product is also available in a limited edition Union Jack can.

“We are passionate about innovation, and with the launch of these new cans from some of our most recognisable brands, we are spearheading the creation of a new category which will open wine up to new consumers, with new occasions,” commented Clare Griffiths, European marketing director for Accolade Wines.

Gary Aslam, European customer services, sales & marketing director at Rexam Beverage Can added, “Research from Mintel continues to highlight strong female interest in moving away from FABs to more grown-up RTS offerings and as such, Accolade Wines’ range of wine cocktails in cans open up the category to new consumers.”

The full Sparkling Collection range now includes: Hardys Peach Bellini, Hardys Strawberry Bellini, Banrock Station Infusions Summer Berries, Stone’s Ginger Punch, Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé.

 

One Response to “Accolade invests in canned wine cocktails”

  1. Jonathan Cahill says:

    Why debase the appellations(sic) given to different drinks? My understanding was that a Bellini is a cocktail of white peach with prosecco. Whereas when prosecco is mixed with strawberry it is called a Rossini. Presumably Accolade will now be calling any wine mixed with fruit a Bellini – l don’t think Harry would approve!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more