Accolade invests in canned wine cocktails8th August, 2012 by Patrick Schmitt
Accolade Wines has launched a new range of sparkling wine-based drinks in a can.
The new products, called The Sparkling Collection, are being sold under the Hardys, Banrock Station and Stone’s brands, and follow the company’s Echo Falls Spritz in a can, which launched last year.
The range comes in 250ml slim cans produced by Rexam and includes two Hardys Bellinis in strawberry and white peach flavours, and Banrock Infusions, a blend of wine and berries.
Also part of the new line-up is Stone’s Ginger Punch, a mixture of ginger wine and lemonade.
The latter product is also available in a limited edition Union Jack can.
“We are passionate about innovation, and with the launch of these new cans from some of our most recognisable brands, we are spearheading the creation of a new category which will open wine up to new consumers, with new occasions,” commented Clare Griffiths, European marketing director for Accolade Wines.
Gary Aslam, European customer services, sales & marketing director at Rexam Beverage Can added, “Research from Mintel continues to highlight strong female interest in moving away from FABs to more grown-up RTS offerings and as such, Accolade Wines’ range of wine cocktails in cans open up the category to new consumers.”
The full Sparkling Collection range now includes: Hardys Peach Bellini, Hardys Strawberry Bellini, Banrock Station Infusions Summer Berries, Stone’s Ginger Punch, Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé.