Sparkling sales to overtake Champagne

23rd July, 2012 by Rupert Millar

Mintel has predicted that sales of sparkling wine will overtake those of Champagne for the first time this year.

The UK will apparently spend some £690 million on Champagne this year, down from £1bn in 2007, while sales of sparkling wine will hit £720m – up from £465m over the same period.

The report stated that Britons are increasingly turning to less expensive sparkling wines as Champagne is seen as an “unnecessary indulgence”.

Senior food and drink analyst at Mintel, Chris Wisson, said that since the downturn consumers have “re-evaluated how they spend their money”.

The report went further, suggesting that Champagne’s downward spiral would continue, with sales falling to £609m by 2017 and sparkling sales rising to £835m.

This trend, if sustained, would doubtless be beneficial to English….

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One Response to “Sparkling sales to overtake Champagne”

  1. Matt says:

    hmm… how is this going to benefit English Sparkling Wine Producers when their product is as expensive, if not more expensive than many Champagnes?

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