“Male” Scotch seeking female pulls design award

A whisky bottle design covered in singles ads and targeted at women has won a top design prize.

WLTM Whisky. Image from D&ADStudent Melissa Preston won a prestigious D&AD student award for her efforts to feminise whisky. Called “WLTM”, the wine-shaped bottle of Scotch is a “man seeking a woman” and wrapped in a newspaper lonely hearts page, which on closer inspection, carries the tasting notes.

The Edinburgh design student, who is fond of a wee dram, told the Scotsman on Sunday: “I really enjoy whisky but it is a drink steeped in male connotations.”

Melissa, 22, set out her cheeky rationale on her website; turning away from Scottish imagery and heading straight for humour in order to “connect with the female consumer and make the male-dominant drink more vulnerable in looking for the love of a woman.”

As part of her prize, Melissa is off to do a placement at a London design agency.

And the packaging design now would like to meet a producer to fill the bottle.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Trade Marketing Manager

Boisset, La Famille des Grands Vins
Either, within the M25/ Cheshire/ Southampton , UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more