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Ferguson sought solace in red wine after title defeat
Manchester United boss Sir Alex Ferguson turned to his other passion – red wine – to soothe the pain of losing the Premier League title to arch rivals Manchester City.
United lost the league title after Roberto Mancini’s men famously produced a thrilling late fightback against Queens Park Rangers.
“Red wine helps,” the Manchester United manager joked during a press conference to unveil United’s latest additions, Shinji Kagawa and Nick Powell.
The 70-year-old has always been a fan of red wine and often shares a bottle with rival managers.
He has said before that Old World wines are still his favourite.
In the past few years, the Red Devils announced a three-year sponsorship deal with Chile’s biggest wine producer, Concha y Toro.
As part of the deal Concha y Toro products are served in lounges, boxes and bars at the club’s Old Trafford stadium from the beginning of next season.
Speaking of the partnership Ferguson said “Like United, it’s a company with a lot of history that, while never afraid to change, has always kept hold of its roots.
“This is a partnership that unites the two great passions in Latin America: football and wine. I’m looking forward to it.”
Concha y Toro marketing director Giancarlo Bianchetti added “Our new partnership with Manchester United is absolutely aligned with Concha y Toro’s long term strategy to increase awareness and penetration of our brands worldwide.
“We wanted to find a partner who shared our commitment to excellence and Manchester United Football Club has developed an immensely powerful global brand.
“We intend to activate the partnership in a variety of ways around the world, using strategies and tactics which best suit each market.”