Can gin talk terroir?

Master of Malt has tapped into the current gin revival with a range launch which promises “a completely new concept in the world of gin”.

The UK-based spirits retailer and producer has created a four-strong collection of London Dry gins under the brand name “Origin”. Each uses juniper sourced from a different location around the world, with the aim of allowing consumers to discover the effect of terroir on the flavour of individual gins.

Apart from their juniper source, each of the four gins is made in exactly the same way using English wheat spirit and no additional botanticals. The distillation is carried out at room temperature in a vacuum in order to preserve as much flavour as possible from the juniper berries.

Each bottle comes with a supplementary 10 millilitre vial containing other cold-distilled botanicals, including coriander, fresh lemon peel, bitter orange peel, cardamom, angelica, cassia, liquorice, cubeb berries and camaomile. This allows consumers in search of a more rounded, extra dimension to make their own addition to the gin.

The four, single estate sources used in the Origin range are: Arezzo in Italy, which promises citrus and pine flavours with a long, creamy finish; Meppel in The Netherlands, which offers more savoury tobacco and leather “with an earthy, coffee-rich finish”; Veliki Preslav in Bulgaria, with its floral notes and waxy finish; and finally, Valbonë in Albania, a rich combination of resinous and blackcurrant character, coupled with tobacco and a “chocolatey finish”.

Master of Malt now plans to add further regions to this Origin range over the next few months, with supplier contracts agreed in Macedonia, Kosovo, France, Tasmania and the US.

With an RRP of £34.95 per bottle, Origin is available through Master of Malt and will arrive in Harvey Nichols stores from mid-July.

The idea of linking terroir with spirits rather than just wine has also been explored within other categories, such as Tomas Estes’ Tequila Ocho brand.

For a more detailed look at what’s driving the gin revival and the category’s future evolution, look out for July’s issue of the drinks business.


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Brand Marketing Assistant

Hatch Mansfield
Ascot, UK

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more