Underwear for wine launched in US
26th June, 2012 by Lucy Shaw
Seattle-based novelty gift dealer Archie McPhee has launched the world’s first underwear for wine: Vinderpants.
Made from 95% cotton and 5% spandex, the US$9 tighty-whities fit snugly over most 75cl wine and Champagne bottles.
Utility for the wine sleeve is minimal, but founder Mark Pahlow is plugging them as a novelty gift for wine enthusiasts with a sense of humour.
“Vinderpants are great for dinner parties and blind tastings,” said Pahlow, who suggests they make “an ideal covering for a bottle of Two Buck Chuck.”
Vinderpants have gone on sale on the Archie McPhee website alongside a faux infomercial that runs with the tag line: “Tired of going bare bottle?”
Founded in 1983 by Mark Pahlow, Archie McPhee sells an array of quirky products, from bacon-scented air freshener and cupcake toothpaste to absinthe soap.
The company also makes Handerpants (underwear for your hands), and the Undercap (underpants for your head).