New Carling packaging after £6.3 million investment

19th June, 2012 by Martin Crummy

Molson Coors has invested £6.3 million in new state-of-the-art packaging technology, a move that will see Carling packaged in film instead of cardboard.

The move to packaging in film will reduce the weight of secondary packaging by 63% and reduce carbon emissions by 4%.

As well as the carbon and weight benefits, ink coverage has been restricted to less than 5% of the overall packaging weight so the film can be 100% recycled.

Part of the innovative packagings is a carry handle on larger pack sizes which will help make the product easier to handle for shoppers.

This investment is part of a multi-year redevelopment programme in which Molson Coors has increased capital investment into its brewery network by an additional £15 million a year over five years, with the majority of this investment being spent in Burton-upon-Trent.

Jim Shaw, head of supply chain strategy and change at Molson Coors (UK & Ireland) said: “This new packaging technology is the latest milestone in our plans to drive innovation to ensure we meet the future needs of our customers and consumers, while being as energy efficient as possible.

“We are the first major UK brewer to invest in this technology on such a large scale, and it is another step in our five year plan to redevelop our largest brewery and the UK’s biggest, based in Burton-upon-Trent.”

To compliment the new packaging initiative, design consultancy, Echo, has designed a new creative visualisation of Carling that incorporates the Union Jack and will feature across Carling’s outdoor, print, and TV advertising.

Under the “Brilliantly British. Brilliantly Refreshing” campaign, the new look will also be used on limited edition retail packs of 10, 12 and 20 Carling cans.

Echo has also designed an exclusive limited edition pack for Sainsbury’s featuring the Carling can with droplets over a monochrome Union Jack.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more