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Holly Valance fronts Gallo Moscato launch
Australian actress-turned-singer Holly Valance has been made the face of Gallo Moscato.
Holly Valance
The 8.5% abv sweet wine went on sale in the UK yesterday with an RRP of £6.79.
With the launch, Gallo is looking to build on the success of Moscato in the US, sales of which leapt by 73% last year, making it the country’s third biggest selling white variety.
Asked by the brand what she eats to stay in shape, Valance said: “Gallo Moscato with a warm chicken salad or grilled turbot on a light truffle mash.
“It’s the perfect drink for me; light and refreshing.”
Channelling old Hollywood glamour, the campaign features Valance, 29, in a dressing room beside a “yellow” carpet wearing a yellow evening dress with a diamond strap.
Last July, Valance became the face of Foster’s Gold, fronting the multi-million pound TV and print launch campaign for the premium bottled larger.
Valance made her breakthrough in Australian soap opera Neighbours in 1999 and since then has entered the music world, with her first single Kiss Kiss reaching number one in 2002.
She is engaged to billionaire property magnate Nick Candy.