Sex therapist launches wine to “arouse”

American sex therapist and TV personality Dr. Ruth Westheimer has launched a line of low-alcohol wines to help “relax” and “arouse” couples.

Dr. Ruth Westheimer

Vin d’Amour Chardonnay, Zinfandel and Cabernet Sauvignon contain just 6% alcohol, compared to the average 12.5%, along with Westheimer’s beaming face on the label.

“My idea is that just the right amount of alcohol will awaken your senses and arouse you,” the 83-year-old Holocaust survivor told the New York Post.

“I’m always saying couples should drink to relax, but not too much. If the woman drinks too much, she falls asleep and if the man drinks too much, he can’t perform. It’s the same problem for gay couples.

“With this wine, I’m saying: ‘Relax, but don’t drink too much.’ If sex follows or not, it doesn’t matter. It’s about finding and communicating with a significant other,” she added.

The wines, made from grapes grown in California, will go on sale in New York grocery stores and delis in early July priced at US$7.99-9.99 per bottle, with a portion of the profits going to the Museum of Jewish Heritage.

Gilt, a high-end Manhattan restaurant in the New York Palace Hotel, will also stock her Cabernet Sauvignon.

“A little bit of alcohol is welcome as it makes people not only relax, but communicate better,” Westheimer told the Post.

“They will talk about their feelings, their hopes and their dreams easier than without alcohol, because there is less censure. But when people get drunk there is no way they can be good lovers,” she added.

The pint-sized octogenarian has also launched a lingerie line, a book – Sexually Speaking, and Dr. Ruth popcorn.

The German-born therapist, who has 56,500 followers on Twitter, caused a sensation in the ‘80s with her straight-talking phone-in radio shows offering sexual advice. She also had a TV show, Ask Dr. Ruth, which aired worldwide.

3 Responses to “Sex therapist launches wine to “arouse””

  1. David Longfield says:

    Dammit, why did I fail to spot this marketing, sorry, philanthropic opportunity: Hardonnay…Sauvignon Bonk… C’mon guys, there must be loads of these…

  2. Hmmm….Personally, would take the same approach as I do to light beer….just drnk less of the good stuff.

  3. Vin d’Amour with 6% alcohol sounds intersting! Scott is right about to enjoy a real good wine with moderation.
    Cheers 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

General Manager: Pilango Cider Vault

Pilango Cider
Fulham, London

Office Manager

The Drinks Business Hong Kong
Hong Kong

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more