M&S in Eastern-Med wine push

18th May, 2012 by Patrick Schmitt

Supermarket chain Marks & Spencer is championing wines from the Eastern Mediterranean in an attempt to tap into the growing call for flavours from this part of the world.

Citing the success of Israeli-born restaurateur Yotam Ottolenghi, Emma Dawson, wine buyer at the retailer told the drinks business that food from the Eastern Mediterranean area was an emerging trend and that the wines could potentially follow such interest.

As a result M&S has created a new range of 15 labels including wines from Croatia, Slovenia, Israel, Lebannon, Greece and Turkey.

The wines went into stores this week and Emma said that “the early indications are good” in terms of sales.

Notably, she said purchases were spread across the entire selection of wines, pointing out that “there is no clear winner”.

Speaking of the chosen labels, she said “We’ve worked really hard to retail most of the wines under £10 which is really important as we can’t expect customers to be spending a huge amount on something they are taking a risk on.”

However, Emma stressed the quality available in the Eastern Mediterranean.

Israeli-born restaurateur Yotam Ottolenghi

“When we started exploring these countries we realised there was a lot to be discovered and a lot of good winemaking.”

In terms of style, she summed up the wines as being somewhere between Western Europe and the New World.

“There’s the intensity of flavour you find in the New World with an Old World twist – it’s somewhere in between the two, and very distinctive.”

To promote the wines M&S are offering online buyers mixed cases and in-store shoppers will see a section marked out under the Eastern Mediterranean banner.

To see the full range click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more