Maker’s protects its mark

Maker’s Mark bourbon has won a trademark protection for its distinctive red seal designed to look like dripping wax.

Maker's Mark red wax-effect seal (left) compared to a similar seal on José Cuervo Reserva de la Familia

The ruling by the US Court of Appeals for the Sixth Circuit yesterday upheld an injunction prohibiting José Cuervo from using a similar red cap for its tequila.

The appeals court ruling also upheld a ruling in awarding costs to Maker’s Mark for its pursuit of the injunction.

“This decision is a resounding affirmation that our unique dripping red wax seal is a trademark of Maker’s Mark and is off limits to competitors,” said Rob Samuels, chief operating officer of Maker’s Mark.

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