Diageo apologises to BrewDog

9th May, 2012 by Martin Crummy

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Diageo has apologised to craft beer company BrewDog which accused the drinks giant of allegedly tampering with the results of an award it was in the running to win.

The Scottish company claimed that Diageo allegedly abused its position as the principle sponsor for the British Institute of Innkeeping Scotland’s annual awards to strip selected winners BrewDog of the title, “Bar Operator of the Year 2012”.

BrewDog began an online campaign to raise awareness of this perceived wrong-doing, with the hashtag #AndTheWinnerIsNot trending worldwide on Twitter.

A Diageo spokesperson told the drinks business: “There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in anyway….

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3 Responses to “Diageo apologises to BrewDog”

1. Tom says:

   May 9, 2012 at 4:30 pm

   Very ironic in light of the fact that on Diageo’s website is posted that on May 8th at the Responsible Business Summit: “Paul Walsh, CEO Diageo gave the keynote speech in the opening session of Ethical Corporation’s two day Responsible Business Summit in London. In his speech, Paul shares his perspective on sustainability for business – how this can give businesses a competitive edge and how collaboration in sustainability can work for all partners.”
   (http://www.diageo.com/en-row/NewsMedia/Pages/resource.aspx?resourceid=1260)

   Reply
2. Parody58 says:

   May 9, 2012 at 8:25 pm

   Yet one more example of corporate bullying, the manipulation practised showing the depth corporations will stoop too in order to get their way

   Reply
3. James Ellis says:

   May 10, 2012 at 1:27 pm

   Just read the article – what an absolute disgrace and Diageo should be more than ashamed by their behaviour. Well done to Brewdog for speaking out and making sure that Diageo have been globally embarrassed.

   Reply