9th May, 2012 by Martin Crummy
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Diageo has apologised to craft beer company BrewDog which accused the drinks giant of allegedly tampering with the results of an award it was in the running to win.
The Scottish company claimed that Diageo allegedly abused its position as the principle sponsor for the British Institute of Innkeeping Scotland’s annual awards to strip selected winners BrewDog of the title, “Bar Operator of the Year 2012”.
BrewDog began an online campaign to raise awareness of this perceived wrong-doing, with the hashtag #AndTheWinnerIsNot trending worldwide on Twitter.
A Diageo spokesperson told the drinks business: “There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in anyway….
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