Cono Sur to unveil new Bicicleta packaging

10th May, 2012 by Martin Crummy

Cono Sur is set to unveil to UK consumers new, premium packaging for the Bicicleta range at this month’s London International Wine Fair (LIWF).

The iconic bicycle that has become Cono Sur’s trademark is still featured on the front label while colour and gold embossing have been introduced to ensure the premium look conveys the quality of its Bicicleta wines.

The new packaging also includes the word “Bicicleta” on the front label for the first time. The back label will explain the significance of the bicycle to consumers, informing them that the wines are a tribute to “the Cono Sur vineyard workers [who] travel around the estate by bicycle, tending the vines using natural methods, in order to produce the best quality grapes”.

The new packaging launch coincides with the addition of Malbec and Pinot Grigio wines to the Bicicleta range, both of which will be on show at the LIWF. New-labelled stock is set to arrive in the UK in August.

Nicola Hale, marketing manager for CyT UK, said: “The new label is a true reflection of Cono Sur’s identity as it conveys the importance we place on sustainability while also highlighting the quality of the wine inside the bottle. We wanted the bicycle to remain prominent on the label as it is very much at the heart of the brand’s values, but we also wanted to make sure that the packaging reflected the high quality of Cono Sur wines, so we’re thrilled with the result and we’re looking forward to hearing what our customers think at the trade fair.”

The new packaging will also include QR codes that link to Cono Sur’s UK website.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more