Bocelli launches new Italian wine line

3rd May, 2012 by Lucy Shaw

Italian tenor Andrea Bocelli has launched a new line of Italian wines with his brother Alberto.

Andrea Bocelli

Expanding production at his Tuscan estate, the classical singer has released a 100% Sangiovese made from hand-harvested grapes from Morellino di Scansano, and an extra dry Prosecco in collaboration with leading producer Trevisiol.

Bocelli has partnered with Seattle-based importer August Wine Group to import, sell and distribute the wines in the US and major international markets.

Both wines have just launched in New York, Texas, Illinois, Washington and Oregon, priced at US$19.99 each, and will be available throughout the US by the end of August.

Since 2006, August Wine Group has sold Bocelli’s small-production wines under the company’s boutique subsidiary Small Vineyards.

“When I return home after long trips, the joy that I receive from the taste of wine from my land is hard to match.

“It brings me back in time, to memories of my father, of him pouring the wine with a quasi-religious respect. I would give anything for him to see what has been accomplished in the past few years; I’m sure he would be proud,” Bocelli said.

“It’s exciting to be part of such a powerful brand, and to be associated with a family that is such a force for good in the world,” said August Wine Group co-founder and director Joshua Hanson.

“We’ve had some really great feedback from the trade – we should easily reach our sales target of 20,000 cases this year,” he added.

Based in Lajatico in Tuscany, Bocelli Family Wines is a family-run company owned by Andrea and Alberto Bocelli.

The Bocelli family has produced wine on their Tuscan estate for over 130 years.

With renowned Tuscan winemaker Paolo Caciorgna at the helm, in addition to Prosecco and Sangiovese, the estate also produces In Canto Cabernet Sauvignon, Alcide – a Sangiovese/Cabernet blend, and Terre di Sandro old-vine Sangiovese.

Bocelli is the world’s top-selling classical artist of all time with nearly 80m albums sold.

Born with poor eyesight, he became blind at the age of 12 following a football accident.

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