Asda boosts cider range

3rd May, 2012 by Martin Crummy

Supermarket Asda is bolstering its cider range with the addition of 19 new lines, now launched in stores nationwide.

According to the retailer, customer research and review of market trends has indicated that shoppers are looking to try more specialist products then standard lager and beer.

Fruit cider in particular is showing exceptionally strong growth with customers.

Sales in this area are up 143% year-on-year as cider takes on global appeal. Asda has also introduced dedicated fruit cider bays in over 100 stores over the course of 2011.

Asda will be the first to market on a range of fruit Lambrini ciders and will also stock varieties of Rekorderlig, Bulmers and Kopparberg.

In addition to an increased number of brands being stocked, Asda has also increased the range of sizes and packaging formats to ensure maximum customer choice in time for the key summer trading period.

James Yelland, cider and beer buyer at Asda, said of the launch: “Cider has seen huge success in recent years, and we see no signs of the market slowing; shoppers have told us that they are looking to us to shake up the market and provide more exciting lines.

“There is still plenty of opportunity for growth and innovation and with the new lines being brought onto our shelves, we feel we are perfectly placed to capitalise on our customers’ interest in different cider varieties this summer.”

The full list of the new range additions are as follows:

  • Kopparberg Pear (10x330ml can)
  • Kopparberg Mixed Fruit (10x330ml can)
  • Kopparberg Strawberry & Lime (10x330ml can)
  • Kopparberg Strawberry & Lime (4x330ml can)
  • Bulmers Vintage Reserve
  • Bulmers No 17 (6 pack)
  • Magners Pear (4 pack)
  • Magners (4 pack)
  • Stella Cidre (18 pack)
  • Stella Cidre (10 pack)
  • Brothers Cider Toffee Apple
  • Brothers Cider Tutti Frutti
  • Brothers Cider Festival
  • Gaymers Pear with Berry Fruits
  • Rekorderlig Cider Strawberry and Lime (4 pack can)
  • Rekorderlig Cider (6 pack bottle)
  • Lambrini Cider (Apple and Pear)
  • Lambrini Cider (Forest Fruits)
  • Lambrini Cider (Summer Fruits)

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more