Simpsons’ beer trademark tussle

German beer maker, Duff Beer UG, wants a trademark for its brand to resemble the fictional beer in the TV series The Simpsons.

The brewer has gone to a European Union court to allow it to register an EU trademark for Homer Simpson’s favourite beverage.

Duff Beer UG sells “the legendary Duff beer” without mentioning the Simpsons on its packaging or its website.

Based in Eschwege, Germany, Duff beer filed a suit with the EU’s general court in Luxembourg, asking the court to overturn a decision by the EU trademark agency that prevented it from registering “the figurative trademark ‘Duff’ in black, white and red,” according to a filing published on 14 April.

News Corp’s Twentieth Century Fox Film, which makes the long-running cartoon show, is reluctant to allow brewers to copy the branding of the TV show’s Duff beer.

The makers of The Simpsons has two earlier EU trademarks in place for the fictional beer.

But a Belgian court last year annulled these as misleading because they weren’t registered for an actual beverage.

News Corp. won an Australian court case stopping another producer selling Duff beer – that looked like the fictional brand – in 1996.

The German brewer is also asking the EU court to wait for final decisions from the Belgian cases, before making a decision on its own case.

One Response to “Simpsons’ beer trademark tussle”

  1. Joe says:

    Did it pass???? This went no where

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Executive

Elixir Distillers
Home or Office based with International Travel, UK

London Sales Account Manager

Negociants UK Ltd
London, UK

Awards Wine Checker

Decanter
Paddock Wood, Kent, GB

Customer Service Advisor

Amathus Drinks
Park Royal, London, UK

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017

Pink Rosé Festival

Cannes,France
7th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more