Simpsons’ beer trademark tussle

German beer maker, Duff Beer UG, wants a trademark for its brand to resemble the fictional beer in the TV series The Simpsons.

The brewer has gone to a European Union court to allow it to register an EU trademark for Homer Simpson’s favourite beverage.

Duff Beer UG sells “the legendary Duff beer” without mentioning the Simpsons on its packaging or its website.

Based in Eschwege, Germany, Duff beer filed a suit with the EU’s general court in Luxembourg, asking the court to overturn a decision by the EU trademark agency that prevented it from registering “the figurative trademark ‘Duff’ in black, white and red,” according to a filing published on 14 April.

News Corp’s Twentieth Century Fox Film, which makes the long-running cartoon show, is reluctant to allow brewers to copy the branding of the TV show’s Duff beer.

The makers of The Simpsons has two earlier EU trademarks in place for the fictional beer.

But a Belgian court last year annulled these as misleading because they weren’t registered for an actual beverage.

News Corp. won an Australian court case stopping another producer selling Duff beer – that looked like the fictional brand – in 1996.

The German brewer is also asking the EU court to wait for final decisions from the Belgian cases, before making a decision on its own case.

One Response to “Simpsons’ beer trademark tussle”

  1. Joe says:

    Did it pass???? This went no where

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

General Manager: Pilango Cider Vault

Pilango Cider
Fulham, London

Office Manager

The Drinks Business Hong Kong
Hong Kong

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more