Simpsons’ beer trademark tussle

German beer maker, Duff Beer UG, wants a trademark for its brand to resemble the fictional beer in the TV series The Simpsons.

The brewer has gone to a European Union court to allow it to register an EU trademark for Homer Simpson’s favourite beverage.

Duff Beer UG sells “the legendary Duff beer” without mentioning the Simpsons on its packaging or its website.

Based in Eschwege, Germany, Duff beer filed a suit with the EU’s general court in Luxembourg, asking the court to overturn a decision by the EU trademark agency that prevented it from registering “the figurative trademark ‘Duff’ in black, white and red,” according to a filing published on 14 April.

News Corp’s Twentieth Century Fox Film, which makes the long-running cartoon show, is reluctant to allow brewers to copy the branding of the TV show’s Duff beer.

The makers of The Simpsons has two earlier EU trademarks in place for the fictional beer.

But a Belgian court last year annulled these as misleading because they weren’t registered for an actual beverage.

News Corp. won an Australian court case stopping another producer selling Duff beer – that looked like the fictional brand – in 1996.

The German brewer is also asking the EU court to wait for final decisions from the Belgian cases, before making a decision on its own case.

One Response to “Simpsons’ beer trademark tussle”

  1. Joe says:

    Did it pass???? This went no where

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more